1 Authors’ relationship with the editors and publishers must always be founded on the principle of editorial independence and freedom. They must signal any problem related to their independence or publisher involvement in the editorial decision, whether it is a personal, political, or a commercial request.
2 If intentionally misleading information is proffered when writing an advertising article, it must be refused from the outset. If the information is found to be manipulated at any point whilst working on the job, walking away at the point of discovery is the correct course of action.
3 Authors, as well as the other individuals involved in the publishing sector, must take action without delay when they detect conflicts of interests, whether political, financial, or otherwise. This is regardless of whether the complaint is about peer-reviewers, publishers, or editors.
3 All decisions regarding the chosen subject area to be of interest to the reader must be based on the quality and informative nature of the topic, and not on political or financial gains.
4 Authors must respect the privacy of individuals involved in their journalistic investigations, protect their sources of information and the dignity of each person involved.
5 Agreements whereby sponsors and funding agents can prohibit unappealing truths and/or unfavourable aspects relating to their own agenda should not be entered, unless the information is deemed to have security issues and is therefore classified by a governmental body.
6 All financial backing to a given project should be disclosed, along with accreditation to relevant writers, researchers, and contributors.