Tag: Unsuspecting users

  • Facebook’s psychological study: an ethical dilemma

    Facebook’s psychological study: an ethical dilemma

    In January 2012 the social media giant Facebook undertook what can only be called a research experiment on 700,000 of its users. The company decided to strategically skew what these users could see when they logged into their personal profiles. Half of these individuals were confronted by content which had been proven to have happy […]