Editors and publishers must balance the public interest and the informative aspect of the publishing materials with the readers’ sensibilities. They should fully abstain from publishing articles or images that may cause offence. Offensive and seriously deleterious materials are considered to be the articles or images that place inequitable emphasis on religion, race, colour, gender, disability, illness, age, sexual orientation or place of origin of individuals or groups of individuals. However, if such errors are reported and the PIE’s Council issues adjudications on the matter, the culpable journal should immediately correct the editorial errors and publish the adjudication with prominence.
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