Any unconfirmed report or rumour should be identified as such and news, comments and other types of data should be presented honestly to the readers. In accordance with the agenda set out in the PIE guidelines for code of conduct, this should be done with due respect for the privacy of individuals. The personnel involved should be afforded the opportunity for a balanced response if necessary, with their own views and interpretations listened to and noted in an amicable way. The journalistic investigations must also be conducted in a fair and balanced way; any information that has been obtained by unfair means or by breach of confidence should not be released to the public.
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