1 Authors must certify that all reports and articles are informative, fair, accurate, and well balanced before submission. Any incongruities should be thoroughly checked and certified, and specialist advice sought should it be deemed necessary.
2 Inconvenient or conflicting data must not be omitted for the expedience of the author’s proposition or discourse.
3 Authors must not deliberately try to misinform their readers by falsified documents or manipulated data; any such instance will be considered an act of calculated deception.
4 If they are aware of editorial misconduct, errors and/or inaccuracies in the published materials, authors must promptly endeavour to correct them. This stipulation should be followed regardless of whether complaints have been filed against them or not.
5 Any shortfall in evidence should be fully addressed in the publication. Dialogue between editor and author, regarding limitations, should be consistent throughout the publishing process and every effort made to ensure they are visible.
6 If a peer-review will be conducted prior to the publishing of an article, authors must take into consideration the reviewer’s advice and recommendations, making the agreed and required corrections to the text prior to publication.
7 All research carried out by the author must be ethical and legal, corresponding with all recognised conventions and institutional bodies to ensure the welfare of human and animal life. Evidence, including licences and consent forms, should be available to the editor and publisher at any point throughout the duration of the project as well as after publication.
8 Any clinical trials performed should meet all appropriate and legal requirements.